We make skin care as part of our investment in self-care. Both areas Australian men lack action in, but could definitely benefit from. But how do you get them to change old habits? How do you get the average bloke’s attention and buy in? Do we get Chris Hemsworth to hold it? Do we make more ‘Step Brothers’ jokes? Yes, to both ideally. But also, yes to understanding how habits work.
Research shows a thirty-day challenge is a proven strategy for implementing new, healthy habits. It draws on our competitive and playful nature, without overwhelming our daily routine. So, game on.
Download our app, pick your preferences, and then get into it. You’ll be served daily tasks to complete, each one working you closer to a gentler-man version of yourself. Great skin and all.
And if you miss a day or forget? No drama. You can pick it up again tomorrow. It’s not ‘practice makes perfect’. It’s just practice.
AKA made for blokes by blokes. We founded GM because we saw a few gaps when it came to men taking care of themselves. So, just like our moisturiser is designed for the modern man’s skin, so too is the 30-Day Challenge designed for their daily lives. We’ve drawn on mental health, wellness, and dermatologic experts. But we’ve also chatted to everyday blokes to make sure we got this right.
We’re playing the long game here. No band-aid solutions or quick fixes. We want gradual, meaningful change. Practical too. We’re doing this bit by bit and day by day; changing old, ingrained habits for better, healthier, and long-lasting ones.
End result? Your partner will love your skin and you’ll like your new headspace.
